Alyson MacMullan, of Peak Retail Group, is writing an 8-part series of holiday tips to help retail businesses meet their sales goals. Alyson’s’ expertise lies in inventory planning and management, sales forecasting and cash flow management which are the building blocks of a successful retail business.
Holiday Tip #5
Post at least once a day and consider the following tactics:
– New, high margin merchandise should be the focus
– Ask the audience for their opinion and enter everyone that responds into a drawing
– Generate buzz by giving a sneak peek of items to come
– Provide special offers in flash sale format
– Flash sales should be no longer than 48 – 72 hours
– Reward Facebook fans with holiday contests
– Create a Pinterest board for unique gift ideas
– Encourage your customers to post pictures with the merchandise they purchased from your store
