Alyson MacMullan, of Peak Retail Group, is writing an 8-part series of holiday tips to help retail businesses meet their sales goals. Alyson’s’ expertise lies in inventory planning and management, sales forecasting and cash flow management which are the building blocks of a successful retail business.
Holiday Tip #2
Plan out your promotion schedule now using something as simple as the calendar below.
Nationally recognized key dates:
Nov 6 – Daylight savings ends
Nov 24 – Thanksgiving
Nov 25 – Black Friday
Nov 26 – Small Business Saturday
Dec 24 – Hanukkah begins
Dec 16 – Shipping cut off to make it safely by Christmas Eve
Note: This year there are 30 days between Thanksgiving and Christmas vs only 29 days last year.
How are you going to make the most of this extra shopping day?
Review any unusual events from last year, good or bad. Any event that drove exceptional sales volume last year is now a liability. You should know these dates and make a plan to meet or beat that sales number!
Ask yourself what didn’t work last year and WHY?