The GEEC Method – Stress Testing Changes

Considering expanding your business offerings or changing a procedure? Maybe an employee or strategic partner said, “Hey, you should really consider XYZ!” Sometimes it can be difficult to analyze an idea for its viability after you’re already off the ground and running. A business plan is an easy way to test the overall viability of a business, but when it gets down to the nuts and bolts of a change in an existing business – let us suggest the GEEC Method! Four simple questions that can help you quickly stress-test an idea before you go through the process of a full cost analysis for implementation.


G – Does it GROW THE BUSINESS?

If the proposed change doesn’t grow the business, what is the point of the change?

E – Does it increase EFFICIENCY?

Ideally, any changes to the
business should make things more efficient – for the customers, for the
business owner, for the employees. If it only adds another set of complexity to
what you’re already doing, why do it?

E – Does it increase EMPLOYEE SATISFACTION?

Some changes might check all your
other boxes but will lead to employee overload. If this is the case, then you
run the risk of losing good people in your company. Is the change worth it?

C – Does it increase CUSTOMER SATISFACTION?

If it impacts the customer
experience in a negative way, you’d better think twice about implementing the
change. Likewise, if your customers won’t care about the change, does it need
to happen?


Asking these four simple questions can often be enough to
make you think twice about a change or give you valuable information that can
justify moving forward. While you may not answer yes to each of these questions,
by running through this simple exercise you can be better equipped to handle
next steps for making (or not making) the change!

Kat Rico

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